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Posts Categorized: Merchandising Ideas

Brands experiment with pop-ups to pull consumers out of their norm

April 5, 2017

For brands, attracting consumers’ attention in novel ways is increasingly crucial. As highlighted in Mintel’s 2017 North America Consumer Trend “The Echo Chamber of Secrets,” consumers are inadvertently becoming distanced from brands that are outside of their echo chambers, meaning that brands must extend into new channels in order to reach target audiences. Full story

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Study: 9 out of 10 shoppers use grocery coupons

March 22, 2017

The number of millennials who use the discounts is also on the rise, with 94% clipping or clicking to save on purchases, according to Valassis. The 2K17 Valassis® Coupon Intelligence Report “Influencing Consumers Along the Path to Purchase” provides detailed insight into how print, mobile and digital coupons and discounts impact the  consumer shopping journey—before,… Read more »

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Media & Promotion Effectiveness

December 14, 2016

The years since the Great Recession have seen substantial changes in consumer behavior and marketing strategies. Financial needs have driven shoppers to shop smarter, using all available sources of information to identify products that best meet their needs and at the lowest price. Media-and-Promotional Spending

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Weis, Giant Trot Out Holiday Meat Promos

October 26, 2016

Two Mid-Atlantic supermarket chains are spicing up their holiday meat promotions with a few new twists. Sunbury, Pa.-based Weis Markets has launched its seven-week holiday rewards program, which allows customers to earn the reward of their choice, including a free turkey or ham, or an 80-cent-per-pound discount on some of its most popular turkeys and… Read more »

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Digital Growing in Popularity at Expense of FSIs

August 25, 2016

Did you know that digital coupon spending is approaching $1 billion dollars, and that the CPG industry is experiencing a shift from free-standing-insert (FSI) coupons to digital? However, two key questions remain: Does digital move volume like the FSI, and what is the return on investment (ROI)? Full story

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Digital coupon use growing, but old-fashioned paper still king

July 27, 2016

Companies are sending out more digital coupons and a greater share of shoppers are using them, but paper still dominates the coupon world. In 2015, there were more than 289 billion print coupons distributed compared with just 6 billion printed or clipped digital offers, according to a report from Kantar Media. Full story

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