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Posts Categorized: New Items

Mondelez to launch protein-enhanced belVita variety

July 12, 2017

Mondelez will roll out a protein-enhanced variety of its belVita biscuits in the near future as part of the company’s strategy to renovate existing brands while innovating with new ones, said CEO Irene Rosenfeld. The company will also launch its millennial-focused Vea cracker line this month in stand-up packaging, she said. Full story

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New plant-based products help thinkThin target flexitarians

July 12, 2017

Protein snack brand thinkThin has revealed its new selection of plant-based protein products to meet demand from consumers for vegetarian and flexitarian on-the-go options. The range, which is rolling out to retailers nationwide, includes both powders and bars and features ingredients like chia, cranberry and probiotics. Full story

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Food & Beverage products 4-11-2017

April 12, 2017

This month we saw the launch of a new chocolate variant of Weetabix’s On-The-Go Protein shakes, as well as a new beef meat snack from Peperami.  Also featured in this gallery of new product launches are tea manufacturer Twinings, Muffin Break and porridge oats brand Stoats. To find out about the latest new product developments… Read more »

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New Product Pacesetters: Building Bridges to a Growth-filled Tomorrow

April 5, 2017

Recent years have seen a significant uptick in new CPG products that address a finite—even targeted—sector of the market. Smaller players have proven adept at new product development, hitting on key consumer priorities and pairing these brands with a marketing story that brings them to life. In this era of consumer personalization, CPG marketers of… Read more »

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Food People February News Digest

February 1, 2017

Are you looking for information on food and drink trends? Are you trying to develop ingenious ideas and ground-breaking new products? thefoodpeople are here to provide insight and inspiration with their monthly news digest of food and beverage trendspotting. Get an insider look at global food and drink trends. February News Digest

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Nielsen Reveals 2016 ‘Breakthrough Innovation’ Award Winners

July 7, 2016

Over the past years, Nielsen has evaluated more than 20,000 new product launches, singling out those that truly “break through” the clutter—skyrocketing consumer demand right from the get-go and sustaining growth over time. From these remarkable cases, we know that success isn’t the result of magic or randomness; it’s a science that begins with putting… Read more »

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IRI’s New Product Pacesetters

April 21, 2016

To launch successful new products, CPGs must view the market through the lens of the consumer. Insights gleaned from this perspective will help CPGs address white space innovation opportunities that meet the needs of high-potential consumer segments and lay the groundwork for the next great new product introduction. This report provides insights gleaned from an… Read more »

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