Demographic targeting and behavioral targeting have both been around since internet advertising’s early days, but big CPG brands now say behavioral targeting drives the biggest results online. Full
Unlike cost-conscious generations that came before, Generation Z cares more about convenience than price – a dramatic reversal that will change not only how brands and retailers catch their attention but also where and how they shop, according to new findings from consumer research firm IRI. Full
While the natural hair movement has driven sales of styling products in the Black haircare market in recent years, today, consumers are getting back to the basics. New research from Mintel reveals that shampoo sales among Black consumers are expected to grow 7.3 percent to reach an estimated $473 million in 2017.
The e-commerce giant’s snacks sales are up 42% versus a year ago, suggesting the $49 billion category could be the latest on the retailer’s path of disruption. Full
Almost nine in 10 U.S. households purchased at least one organic food item in the last year, and there are many opportunities to expand private label offerings. Full
The limited-time offer for a $0.25 discount on every private label purchase comes as those products have grown rapidly in popularity. Full
In July 2017, a few weeks after the unveiling of the first Lidl stores in America, we devoted a week to careful study and analysis of Lidl stores in Virginia and North Carolina. To get a sense of how consumers might respond to Lidl, we visited four Lidl locations in Virginia and North Carolina. Here’s The Hartman Group’s take on the Lidl shopping experience.
Rouses Supermarkets will build two new stores in southwest Louisiana, which are slated to open next year. The stores being built in Sulphur and Moss Bluff, La., mark the retailer's furthest move west in the US, and will bring Rouses' store count to 58. Full
As popularity grows for easy-to-prepare meal kits, Midwest grocery operator Coborn’s Inc.’s CobornsDelivers online shopping service is ready to unveil its fall meal kit menu, including a new offering for busy parents looking for a school lunch solution.
When it comes to meeting consumers’ growing demand for protein, animal-based products continue to reign supreme in the US and Canada for now – but plant-based options are gaining traction and hold significant sales potential, according to the market research firm Nielsen. Full